The Maboneng Precinct
STRATEGY AND DEVELOPEMENT
client: propertuity
The Maboneng Precinct is the epicenter of Johannesburg’s inner-city renaissance.
Since 2009, Propertuity has been heading the transformation of this former industrial area into a new vibrant neighbourhood. The Street Society collaborated with this innovative South African property development firm for three years on the transformation strategy for the 44 buildings and public spaces of the area. The work scope involved building reconversion strategy and management, place marketing, safety planning, street art installations, public spaces upgrades, research and communication.
Originally very much art-focused, Maboneng (which means “Place of Light” in sotho) progressively evolved into a collaborative hub of culture, business and lifestyle that entices curiosity, encourages exploration and promotes a sense of urban togetherness. Maboneng offers retail stores, entertainment venues and restaurants mixed with residential, office and industrial spaces that appeal to a wide variety of local people and businesses. It is now widely regarded as one of the top urban destinations in South Africa.
